Monday, December 28, 2009

The second-hand shop experiment: part 1

Last month, I went with my girlfriend for second-hand shops discovery.
It is incredible how many of these shops there are in Zurich!
In one of the shops, I asked the sales lady where exactly did they take the pieces from, and whether they were taking also material from privates. When she answered that they collected the clothes from both factories and privates, my curiosity increased.
The lady gave me a fact sheet on which all the "rules of the game" were written. To sum up, the clothes have to be as good as new, cleaned and as up-to-date as possible. No famous brands are required although they are recommended. The number of pieces one can show at a time is ten. In order to show the pieces one would like to sell, an appointment has to be made. The prices are going to be discussed together with the manager/owner of the shop. Should the items be sold within six weeks, 50% of the price will go to the previous owner. One condition: if, after the six weeks have passed, some of the clothes hasn't been sold, the owner has to collect them all. If not, the clothes will be property of the shop.
Fair enough! I said to myself that I had to try this for at least two reasons: A) I'm a student, thus cash is something that I always need; B) even if I shouldn't manage to sell a thing, what's there to lose?
A week later, I was at my parents', where my "I-don't-wanna-wear-it-now" closet is, looking for things to sell. I found more than ten pieces. Things I did not want to throw away because I knew the could work again one day, some things are of really good quality, some others less but still in trend...things that somehow I don't like to wear and did not wear in the past couple of years or that just don't really fit me. Maybe it's time they can be useful to my purse, if not to my wardrobe! Shouldn't they get sold, they'll return in my closet at my parents' place and maybe, one day, I'll be able to wear them again (you know about my familiar tradition of creating our own vintage, don't you?).
With various clutches, a vintage bag, a bow broach, lot of sequin, harem pants, an old D&G pullover and more prepared for their new life, I called the shop to get an appointment.
On January the 8th, I'll bring my ten pieces to the shop. Wish me good luck!


Unfortunately, in the cute little old house in the mountains I'm going to stay in during the next days it's impossible to get any internet access, so I won't be able to blog until Sunday/Monday. Therefore, I wish you all happy new year and I'll see you guys in 2010 :)!


Sunday, December 27, 2009

Streetstyle of the week

Fernanda, 62, Switzerland, met in Lugano

Glasses: Bulgari, bought in Varese (Italy), 300 euros

Jacket: Mango, 150 Swiss francs

Blouse: self-made, from the 80's

Pearls (earrings, necklace and bracelet): gifts

Nacre broach: self-made

Nacre cocktail ring: self-made

Belt: cord for curtains, bought at Macconi, Lugano, 1.30 Swiss francs per meter

Trousers: Mango, 180 Swiss francs

Bag: vintage

Shoes: bought in a boutique in Milan

This is what I call style! Self-made accessories and clothes, creative belts, vintage...A mixture of old and new, expensive and less expensive, the whole perfectly fitting for a 62 years old lady who has chosen some of the latest trends (the 60's shaped jacket, the high waist trousers, patent bag and shoes as well as the cocktail ring, not to mention the colors, pale pink, cream, gray and black, those of this winter) with taste and self-knowledge.
As we Italian speakers say: "la classe non è acqua!"

Tuesday, December 22, 2009

Santa baby, hurry down the chimney tonight

Christmas is coming and these are some cute gifts from Agent Provocateur for every girl who's been good this year...

Melody basque and brief

Love the design. The colors are the hallmark of AP

Marylin brief and garter
Just lovely

Secret: a Collection of Erotic Fiction
Code D'Amour body lotion
Cute and sexy

Pom pom mules
Kitsch and soo boudoire, soo retro, soo cute

I wish you all a merry Christmas!


Sunday, December 20, 2009

Ode to vintage

I'd like to share with you some of my favorites among my vintage treasures.

Suede high waist skirt from the 80's: used to be my sister's. Clip-on earrings bought in Japan in the 80's, leaf brooch, leather belts from the 80's, crocodile clutch form the 70's, wooden bracelets and ethnic bone necklace and stone bracelets: used to be my mom's. Leather gloves: bought at Lux Plus second hand shop in Zurich.

Black polka dots shawl from the 70's, Sergio Rossi suede pumps from the 70's and royal blue high waist belt from the 80's: used to be my mom's. Pink scarf from the 90's, suede high waist belt from the 80's, bonnet from the 90's and high waist skirt from the '80: used to be my sister's. Jean-Charles de Castelbajac handbag with 50's horror movie figure: bought at S2 second hand shop in Lugano.

As you might have noticed, many of my vintage clothes and accessories come from members of my family. As I've already written in previous posts, one ritual my family (especially my mom and I) has is to keep high quality pieces that, as the history of fashion teaches, will most certainly be en vogue again, sooner or later. As a result, we managed (especially my mother, who has collected pieces starting from the 60's) to create our private vintage wardrobe from which, each season, we pick the pieces that we'd like to wear.
(If you're interested in this topic, you might want to take a look at my previous post:

Right now, I'm crazy about the high waist skirts, the handbags and all the belts. They all carry a story with them and that, in my opinion, gives my look a charm that only second hand and vintage clothes can give.

Friday, December 18, 2009

Streetstyle of the week

Anasma, 26, from Paris, met in Sihlcity Zurich

Hat: bough at a gas station in the US, 10 dollars

Feather accessory: self-made, the item will soon be on her website

Shawl: from Algeria, 25 euros

Trenchcoat: Gerard Darel, bought in Paris, 200 euros

Leggings: from New York City, 10 dollars

Leg warmers: from New York City, 10 dollars

Boots: Starmania, New York City, 80 dollars

Anasma is a theatrical bellydance and world dance fusion performer, choreographer, teacher and coach from Paris and New York. Her charismatic look definitely reflects her artistic side and her interest in ethnic and folk style. Her hat, found (surprise surprise!) in a gas station and decorated with a feather accessory, a creation of hers, is gorgeous!

Wednesday, December 16, 2009

Did you know that....

Chloé, A/W collection 2009/2010.
The blouse is one of my favourite items of the actual collection.

Chloé has been founded in 1952 by Gaby Aghion who rejected the formal codes of female fashion of the 50's and introduced, instead, comfortable models that followed the body's shapes?
Soon enough, Gaby Aghion and her business partner, Jacques Lenoir, began with what has brought Chloé to a huge success: hiring young, promising designers who were in charge of creating the new collections.
Among the most talented personalities hired by the house: Lagerfeld and Stella Mc Cartney. The first became head designer of the house in 1966 and created fashion for it up to the 80's returning later on for a relatively short period of time from 1993 to 1997 and always managing to take the label to a higher level of prestige.
During the '70, celebrities and style icons such as BB, Jackie Kennedy and Grace Kelly were usual customers of the house.
In 1997, Stella Mc Cartney took Lagerfeld's place adding a romantic touch to the style of the house.
Her successor, Phoebe Philo, has been the one to create several of the famous Chloé "it" bags of the last five years, one of them being the popular Paddington bag.



Sunday, December 13, 2009

Scott Schuman: the king of streetstyles

Scott Schuman

Instead of my usual street style, this weekend I'm shortly presenting THE blog with which the streetstyle mania has started and the man who created it and who has already become a legend among bloggers. The Sartorialist -that's the name of the blog- has been created by Scott Schuman in 2005 and it's one of the most famous streetstyle pictures blogs in the whole world. Very good pictures and highly interesting looks (the same which give inspiration to the designers of brands such as Gap, J Crew and Ralph Lauren to elaborate the new collections). What more can I say? You need to have a look at his great blog!

500 of his most beautiful streetstyle pictures have been collected in a book named after the blog. Worth leafing through!


Daniela Falcão, "O Rei das Ruas", Vogue Brasil, N.374, October 2009

Thursday, December 10, 2009

Cocktail rings: chunky meets chic

The biggest the better, the more colorful the better: the trend of cocktail rings, jewellery items that definitely have been among the favorite accessories of the last couple of years, are a real boost of glamour that works with almost every outfit and style.

The fascination for these tiny treasured objects becomes bigger once their story is known:
cocktail rings became popular in the States during the 2o's, namely the prohibitionism period. During this time, cocktail rings were worn by women at illegal parties and were a status symbol that represented the independent and rebellious side of the wearer, who was illegally drinking alcohol.
Later on, cocktail rings became a stylish item to wear at important occasions and special evenings.

However, (thank God), today's fashion policy avoids any restrictive rule, so that cocktail rings can be worn at any time of the day and for any occasion. With their colors and forms, cocktail rings bring creativity as well as drama and elegance to our wardrobe.


  • Just Cavalli, Safari ring
  • Asha by ADM rings, green enamel and amethyst
  • Topshop
  • Chanel, Pink flower ring



Monday, December 7, 2009

You want it? You got it!

Here's something to play with: on the Hermès website you can download the model for the collier de chien bracelet, cut it using the instructions and create your bracelet.
The ready-to-use models are available in six different variations.
You can find my favorite here:

Go to the official Hermès website, chose to "travel the world of Hermès" and click on the apposite logo. Enjoy :-)!


Sunday, December 6, 2009

Streetstyle of the week

Barbara, 42, Switzerland

Poncho: bought at Shuga (Lugano), 3600 Swiss francs

Dress: Ballantyne, bought at Malo (Lugano), 2000 Swiss francs (bought at the sales)

Boots: bought at Daelli (Cortina, Italy), 750 euros

Gloves: bougth at Madova (Florence, Italy), 100 euros

Bag: Givenchy, bought at Shuga (Lugano), 1600 Swiss francs

The high gloves under the poncho are one of the most glam trends of the last years. Love them! The colors she chose are very lively, yet perfect for the cold season. Love the Givenchy bag!

Saturday, December 5, 2009

Hair accessories trends

Feminine, coquettish, funny and, most of all, glamorous: feathers, sequin, ribbons, laces and co. are the must haves for hair accessories this winter.

Bethanny Lorelle

Zinke design

Rangoli Jewellery


Wednesday, December 2, 2009

Seventeen Magazine's looking for stylists!

Now, that's cool: you can get your chance to be featured in Seventeen Magazine. How? You have to put together a style-board with your own combinations to style one of the 17 celebrities presented by Seventeen Magazine. Among these: Beyonce, Emma Watson, Rhianna, and many more. The winner's set could appear in an issue of Seventeen Magazine.
And even if you don't win: it's fuuuuuuuuun :-)!

Winners will receive:

1st place: picture featured in Seventeen Magazine
2nd place: year worth of shoes from
3rd place: entire collection of Fake Bake products
5 Runner-ups: style Star Hillary Duff's perfume, Wrapped With Love

Not bad uh?

For more information and to participate:

Have fun styling your celeb!

Saturday, November 28, 2009

Streetstyle of the week

Martin, 33, from Zurich, met in Zurich downtown

Shawl: 60 Swiss francs

Trenchcoat: 1000 Swiss francs

Jeans: Diesel, 200 Swiss francs

Chucks: 200 Swiss francs

Bag: Dior, 2500 Swiss francs

Sunglasses: Gucci, 300 Swiss francs

Gloves: Etro, 300 Swiss francs

Martin definitely knows what the latest trends are.
I liked the easy way he combined jeans and chucks and refined them with a classic trench (bonded the way stylist propose to do it now, namely simply by knotting it) and very theatrical big dark Gucci sun glasses.
To tell the truth, this is one of my favorite outfits among those I've photographed up to now.

Wednesday, November 25, 2009

Want some music around your neck?

What I found on "Supermarket", a highly interesting design web site, is a really pecular project; better said, an "improbable project", which, in fact, is the label under which the product has been presented.

The sonic fabric necktie is a design product created through the collaboration between Alyce Santoro and Julio Cesar. It is a tie made of 50 % recorded cassette tape and 50% colored thread. As Santoro writes on "Supermarket", by running a tape head on the fabric, you should be able to hear the sounds recorded on the same tape.

Santoro goes on explaining that "the idea behind the tie is that the wearer becomes a beacon for other-dimensional, intangible, subtle forces of good…much in the manner of a superhero. only this part of the superhero garb can be worn on the outside in the most conservative environment without detection!" (http://http//

Doesn't it sound fabulously crazy?

If you were wandering what type of sounds you should expect to hear from this tie, the artist adds that "the sound collages recorded onto the tape for this batch of ties comes from my cd between stations, and is based on looped and layered samples collected on and under the streets of nyc".

Three words: new & cool. Thumbs up for this "improbable project"!

For more information about Alyce Santoro alias Alyce B. Obvious' s works, go and check out her website, 'cause it's too cool!


Sunday, November 22, 2009

Streetstyle of the week

Janice, 25, Switzerland, met in Lugano

Biker Jacket: H&M, 70 Swiss francs

Shawl: H&M, 14 Swiss francs

Top: a gift

Cardigan: H&M, 40 Swiss francs

High waist belt: Vero Moda, 14 Swiss francs

Skirt: H&M, 50 Swiss francs

Leggings: Manor, 40 Swiss francs

Shoes: H&M, 50 Swiss francs

Necklace: Vero Moda, 20 Swiss francs

The first thing I noticed about Janice, was the way her lively and rocky outfit fitted with her hair cut and style. Furthermore, I think she managed well to pimp some basics (the black leggings or the black top and cardigan) with some more eye-catching pieces: the blue high waist skirt with the high waist belt and the biker jacket. A cool style for a young girl.

Friday, November 20, 2009

Oopsy! Instead of Laura Biagiotti's picture, Italian actress Virna Lisi's one has been published by mistake

Italian designer Laura Biagiotti

Centra Italian actress Virna Lisi

I came across a pretty remarkable mistake while visiting the Germain Vogue website. In a catalog containing profiles of various major personalities of the fashion world, under Laura Biagiotti's profile, a picture of the Italian actress Virna Lisi has been published.

Oopsy! Or better said: Hoppla! Da hat sich wohl ein Fehler eingeschlichen!


Thank you to Evi and Elena for helping me with the translation :-)!

Thursday, November 19, 2009

Clip, click, clappety, clap, and the shoe is new!

My new shoe clips form H&M

My old Zara peep toe I love to wear in Summer

Et voilà: my new chic peep toe

I saw them in H&M yesterday, and it reminded me of those my mom used to wear in the 80s: shoe clips!

It really can turn a shoe into something new!
Perfect for "uff-my-shoes-are-so-boring" times or for those shoe models that just need some "pimping" before special occasions.

Good to have in case of need and a creativity booster!

Tuesday, November 17, 2009

I've been "streetstyled"!

Streetstyle photographer Tina Weiss took a picture of me, which she published in both her blog under and in the newspaper "Blick am Abend" (also available on-line: .


Monday, November 16, 2009

Oh, Jonny Who!

Saturday morning, 8:45 a.m. (the shops opened at 8:30 here in Zurich, but I was sure I had to wait to get in anyway, so... ), I arrive at one of the main H&M affiliates in town.
A queue is very Swiss-German-like patiently waiting to get in. A big guy in tie, in front of the entry, decides who can enter the shop and when.
I walk on to the second H&M (same street, just 2 minutes far away by walking): the second shop is open too, but no queue stands outside. "Cool! I'll stay here!", I say to my self, and enter the Promised Land for shoe addicts full of expectations. Thirty seconds later, in the shop, I'm in front of it: the crazy crowd. They're hungry and angry and scary...and, what's worse, they're women! And we all know how a woman can become in front of a nice, good shoe, don't we, girls? Don't get me wrong: I get just the same attitude in front of a nice, good shoe. The thing is: I can't see any nice nor good shoe in here...
"Ehm, sorry m'am? Is this the Jimmy Choo collection?...Oh...I see...Yeah, I know we're in a H&M store...but, I mean...The prices are neither H&M nor Jimmy Choo, but the quality is pretty H&, you know, I don't really get ...I mean I was wondering..." I just stop arguing with the imaginary salesgirl (I don't manage to talk to a real one: they're just too busy screaming on the microphone that the customers in the accessories area have two minutes left to grab some pair of shoe and move on in order to let the next costumers, those with the yellow ticket, because the red ones come afterwards) and decide to watch the funny scene around me. Chaotic, but, I have to say, we Swiss really are nice people, I mean, have you seen the video made in Frankfurt?
If you haven't yet, take a look and tell me, is the fuzz really worth it?

Results of my Jimmy-Choo-at-H&M action: I don't buy anything at all. First of all, because I don't like the shoes that much, second of all, the prices are way to high for what they're offering, that is low quality and average design shoes.
In the afternoon my beloved boyfriend calls me: "Hey, how did it go with that... that...Jonny Who thing at H&M?"
...Ok yes, my boyfriend really isn't a master in fashion knowledge. But frankly could have been some "Jonny Who" collection in there, 'cause I haven't happen to see anything that had to do with the great taste of Jimmy Choo in that shop.

For those of you who speak German, an interesting link full of comments on Jimmy Choo at H&M, both positive and negative:

And here is another interesting article (this time in English):

Oh, Jonny Who...I though it was about Jimmy Choo...


Friday, November 13, 2009

Streetstyle of the week

Carol, 25, from Zurich (Switzerland), met at the University of Zurich

Cardigan: Massimo Dutti, a gift

Shirt: Orsay, 30 Swiss francs

Top: from Tokyo, 150 yens

Shorts: Zara, 30 Swiss francs

Tights: Globus, 19 Swiss francs (sales bargain)

Overknees stockings: H&M, 39 Swiss francs

Boots: Vögele Shoes, 69 Swiss francs

Bag: DKNY, 250 Swiss francs

Necklace: a gift from Venezuela

Watch: Rolex, a gift

I noticed her lovely tights and stockings first: sooo cute. Carol has this "I follow the trends in my own way"-style (pretty rare among young girls), and it definitely is a very feminine style. Absolutely romantic.

Made in Italy...

Which country is famous for its leather goods? Italy of course!

I've been in Como lately, and I just couldn't come back without some good pair of Italian shoes...I was looking for some casual overknees and I found them in Via Maestra (a pretty famous shop in Italy). If you happen to be in Italy, it's worth going to one of their shops: they have lots of interesting accessories.

I liked the bag for its 60s style. I feel a bit like a yeye girl by weraing it :-). I found it at the market (which takes place every Saturday in Como) in Piazza S.Fedele.

Tuesday, November 10, 2009

Did you know that....

Strappy China sandals

Some of the items of the collection for H&M

...Sandra Choi was born on the Isle of Wight (Great Britain), lived for a while in Hong Kong and eventually moved to London, where she started working at Jimmy Choo's haute couture atelier?

Did you also know that Tamara Yeardye Mellon, a member of the editorial staff at the British Vogue, has been the one that, noticing the lack of nice sandals for women in the fashion industry, proposed new ideas to Jimmy Choo? And that the same woman co-created with the haute couture house a new ready-to-wear line in 1997?

In the same year, the first boutique opened with huge success.
Tamara Mellon made Jimmy Choo popular in Hollywood, where the stars started loving the creations of the brand; she and Sandra Choi became creative director of Jimmy Choo.

All this, to create fabulous shoes such as the well-known Tabatha and Bambi model.

This Saturday, shoes, dresses and accessories of the famous brand will be available at the main H&M stores, and who knows? Maybe we'll be all able to get some of those famous golden stars under the sole too...

Source: Sonia Tiffany Grispo, The Little Pink Book: Scarpe, Hong Kong: Astraea ed., 2008.

Saturday, November 7, 2009

Streetstyle of the week

Martina, 25, met in her boutique Butterfly for Jenny in Como - Italy-

T-shirt: Intimissimi, 20 euros

Vest: Eryn Brinié, 89 euros

Trousers: Killah, 119 euros

Boots: bought at Tissabit (Como), 29 euros

Coolness and elegance in one look. The fabrics do the trick! I liked the trousers very much and the way they fit with the boots: very casual chic.

Thursday, November 5, 2009

I found something precious...

Precious t-shirts: comfort and simplicity with a touch of luxury. I found one in H&M this week. Here's a couple of example of how to wear it:

blazer: Patrizia Pepe; trousers: Chloé; belt: Giorgio Armani; clutch: Michael Kors; shoes: Gianfranco Ferré


dress:; jacket: Balenciaga; tights: Topshop; bag: Burberry Prorsum; shoes: Max Mara

Should there be any problems with the copyright of the pictures I posted, please send me an e-mail at and I'll remove them as soon as possible, thank you.